As a full-time reseller, I am always trying to learn new brands for my reselling business. Every week, I try to learn at least 5 new brands to be on the lookout for when sourcing for my reselling business. Although I have had a busy few weeks, I wanted to share with you 13 new-to-me under-the-radar brands that I will be on the lookout for in 2025.
Here are 13 Worthwhile Under-the-Radar Fashion Brands to Watch in 2025:
Akyn
Founded by Amy Powney, Akyn emphasizes sustainability with timeless wardrobe staples made from natural materials like organic cotton and wool. The brand focuses on eco-friendly practices and is in the process of obtaining B Corp certification.
Jane Wade
Known for transforming corporate attire into avant-garde fashion, Jane Wade’s designs feature strategic zippers, pockets, and seams, offering a whimsical yet pragmatic approach to workwear.
Clòimh
Launched by Scottish influencer Hollie Mercedes, Clòimh offers knitwear that balances timelessness with trendiness, such as their popular skinny scarves.
Shushu/Tong
This Shanghai-based label, founded by Liushu Lei and Yutong Jiang, is inspired by girlhood and retro anime, creating hyper-feminine designs with frills, bows, and pastel fabrics.
Grace Ling
Grace Ling’s brand is recognized for its sculptural silhouettes and minimalist aesthetic, bridging the gap between art and fashion with high-tech materials.
Starlit
Founded by Summer Starlit Prim in Los Angeles, Starlit combines classic Hollywood fashion with contemporary designs, drawing inspiration from the 1950s.
Freak Vault Clothing
Originating from Nigeria, Freak Vault, formerly Shirt Freak, offers urban fashion with a blend of traditional and modern styles, expanding its reach to the UK.
MISBHV
A Polish streetwear label founded by Natalia Maczek, MISBHV is known for its edgy designs and has gained a global following since its inception in 2014.
Still Here
Based in New York City, Still Here offers vintage-inspired denim jeans, gaining popularity among celebrities like Hailey Bieber and Emma Chamberlain.
Paloma Wool
A Barcelona-based brand that takes an artistic approach to fashion, Paloma Wool is known for experimental cuts and artistic graphics.
Brother Vellies
Founded by Aurora James, Brother Vellies focuses on preserving traditional African design practices, offering unique footwear and accessories.
Viktoria & Woods
An Australian brand emphasizing modern simplicity and sustainability, Viktoria & Woods creates luxurious yet laid-back collections.
Posse
Also based in Australia, Posse channels a vintage aesthetic with timeless, feminine silhouettes and a relaxed, bohemian vibe.
*BONUS BRAND*- Kindersalmon
Kindersalmon is a South Korean womenswear brand founded in 2013 by designer Min Sun Park. This brand emphasizes creating garments that transcend fleeting trends, focusing on timeless designs that highlight individuality.
I hope that you find this post helpful! If you have any questions or just want to chat, please reach out!
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