Have you ever felt like you needed to change things up a bit? Well, I most definitely have! This past week, I was really frustrated that my Poshmark sales were not what I wanted them to be. (I know that this is the “slow” season but still). So instead of sitting and complaining about it, I decided that in order to get the momentum going again, I would need to make some necessary changes. First and foremost, I knew that I needed to update my cover photos in my Poshmark closet to make more sales. So for today’s post, I want to share how you can improve your cover photos to maximize your Poshmark sales.
1. Present the Item Favorably
This one is probably the most important one on my list. Why, you ask? Well, you need to present the items that you are trying to sell in a favorable light to appeal to customers. Let’s take a look at the flay lay pictured above as an example. When you see this picture, what’s your first reaction?– Is the photo clear? Is it appealing to buyers? Would you buy what the image is trying to sell?
And what does it say about the buyer?- Is the buyer from a clean, pet-free, smoke-free home? Does the buyer take great care in his or her items? Is this someone who I feel comfortable buying from? Maybe I should check out the rest of her Poshmark closet because she has great taste?…Get the picture?
My whole point here is that your cover photo needs to show your item in the best light possible. This photo needs to be captivating to the eye and draw in a buyer within a millisecond. Just think about this, if someone was looking through his or her feed, would your picture stand out amongst the crowd?
2. Keep Your Photos Consistent
Next, you need to create uniformity throughout your Poshmark closet. For my Poshmark closet, I am focusing on using either stock photos or my new photo setup with a consistent background. (More of finding stock photos HERE). Also, I am adding props such as flowers and small accessories to my cover photos for an extra bit of pizzazz. By using consistent photos, my closet has a vibe that is uniform, warm, and inviting. These are 3 characteristics that are essential to running a successful business and I encourage you to incorporate these characteristics into your Poshmark closet.
3. Don’t Be Afraid to Be Different and Stand Out
This is something that I cannot stress enough!! Be different, stand out, and bring a new perspective to the table! Don’t be afraid to play around with different backgrounds, different angles, and different merchandise. You will never know if it will succeed or fail until you at least give it a try. Personally, I would start out by playing with your flat lays. Discover what colors coordinate well with your business and try to create cover photos around that. Or if you like to model you clothes, why not try modeling merchandise as your cover photos? Regardless of what you do, create something that is unique to you and stands out amongst other Poshmark closets.
So like I mentioned in the beginning of this post, the second that I realized that my closet needed a facelift, I took action immediately. I knew that I needed to update my Poshmark closet to facilitate and maximize sales. As of right now, I have updated all of my dress photos (my largest category) and I have already noticed a difference in both the vibe of my closet and my sales. If you haven’t already, take a look at your Poshmark closet and see if it could use an update too!
Be Classy, Be Confident, Be Strong