Did you know that there is a secret “brand” on Poshmark that many users don’t know about?? I’ll be honest with you, I didn’t know about it either until a few weeks ago and I’m so glad that I stumbled upon it. Today, I wanted to share with you what this “brand” is and how you can utilize Poshmark’s mistake to find some hidden gems for yourself or your reselling business.
What is the Secret “Brand”?
This secret brand is in fact not a brand at all but instead a group of words that people have been misidentifying as a brand on many reselling apps. The phrase that I am referring to is “Vero Cuoio.” For those of you unfamiliar with this phrase, it means “Real Leather” in Italian. You may have seen these words before on the soles of a pair of shoes or even on a handbag tag. “Vero Cuoio” often indicates that an item is a superior leather product. Additionally, there is an internationally recognized leather symbol in the form of a pictogram that you may also see on these leather goods. Through the use of this phrase and the leather symbol, buyers should be reassured of the item’s quality leather construction.
Examples of pictogram symbols below: (Image from Google)
“Vero Cuoio” on the Poshmark App
Many sellers on the Poshmark app mistake the phrase “Vero Cuoio” as a brand since it can be the only marking found on an item, especially on the soles of shoes. However, it is not a brand and may cause problems for both buyers and sellers. Listings will often have incorrect information in them making it harder for buyers to find the items that are looking for and for sellers to sell these items. If you are someone who uses “Vero Cuoio” as a brand in your reselling apps, I highly suggest that you update your listings to reflect the true brands in your items listings.
Looking at this from a different perspective, this can be a great opportunity for resellers to find gems to flip for there reselling businesses. I will admit, it will take some hunting and filtering to find the best items but there can definitely be some designer gems hiding in under this “brand.” In order to find it, all you have to do is search “Vero Cuoio” on Poshmark and look through the results. There are a lot of items listed under this “brand” so you will probably need to search within the brand and/or utilize filters. If you know what you are looking for, this can be a great sourcing opportunity.
I hope that you find this post helpful! If you have any questions or just want to chat, please reach out!
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