As a reseller, I am someone who likes to make calculated decisions when it comes to buying inventory. Especially, when hundreds of dollars are involved. As a result, every few weeks, I conduct some research to figure out exactly what will be trending in the consumer marker in the following months ahead. Earlier this year, I was accepted into an influencer-based shopping platform called, LikeToKnow.it (click HERE and HERE to learn more) and through that platform, I have received a plethora of information regarding consumer fashion trends.
As part of being an influencer on the app, I am able to see what items will be trending in the consumer market throughout the month and week-by-week. I find this information valuable not only for my LikeToKnow.it account but also for my reselling business. In the months that I have been using the app, I have seen many correlations between the two platforms. This information has been instrumental in helping me to make more sales over the past few months so I thought…why not share some of this information with you!
Every Tuesday on my Instagram account (linked HERE), I will be sharing the Top 3 Consumer Search Trends and Products (Per LTK.it) in my stories and also in my feed. Some weeks, the trends are pretty predictable, while other weeks, they are pretty surprising. As I previously stated, I have noticed correlations in my sales between the 2 apps (although not always) and my hope is that this information will provide you some guidance in your business.
How Do I Use This in Information to Source for Inventory?
So let me start off with providing you with a few trending products/categories:
Top Trends: Fall Fashion and Decor, Back to School, and Workwear
Top Products: Sneakers, Flare Jeans, and Preppy Dresses
This information is helpful in 2 ways: (1) It gives me an idea of what categories will be trending throughout the next month or so and (2) It gives me an idea of what consumers are actively shopping for a this exact moment in time.
When I am out sourcing, this small list can help to guide me in my purchasing decisions. If people are searching for these items on the LiketoKnow.it app, then they are also, more-than-likely, looking for these items on reselling apps too; People love to get a good deal! Not only does LiketoKnow.it provide insight into consumer trends, it also provides insight into influencer trends. This information can be extremely helpful as reselling platforms, such as Poshmark, tend to target this demographic.
The trends and products mentioned above are predictions of what the company has noticed trending based on their own market research. I would suggest only incorporating items that fit your customer’s needs and your customer’s demographic. It is your business and you should always focus on doing what is best for you.
Other places where you can find what is trending in the teen and young adult demographic is by following buy-sell-trade stores. These stores are always listing what items they are looking to buy into the store and are usually very good about sharing what is trending on their social media pages. Following these companies can provide great insight into the younger consumer market.
If you don’t already, be sure to check out my Instagram for more Reselling Tips at @ RecycledRosesGuide (Click HERE) and my Facebook page HERE.
You can instantly shop all of my looks by following me on the LIKEtoKNOW.it shopping app HERE.
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