Yay! You have made it to the final week of my FREE Reselling as a Business Mini Course!I created this mini course in hopes that it would help those of you that are new to the reselling world and don’t really know where to begin. When I first started reselling while in college over 8 years ago, no one ever laid out the foundation for me on how to go about creating a business. It all just happened without any formal training whatsoever. Everything that I know about reselling has come from life experience and reading a TON of business books.
To finish this free course, I wanted to discuss a topic that is by no means necessary to grow your business but is important if you are looking to build a social presence and that is marketing.
I’m going to be completely honest with you, my relationship with marketing, specifically social media marketing, has changed a lot in the past 6 months. After my Instagram account was disabled in February (more on that HERE and HERE), I really had to step back and take a look at how marketing actually affects resellers and their businesses’. And you know what I learned?! You don’t actually need a social media presence to grow your reselling business. What you need is good inventory and a solid reputation.
The Truth About Social Media Marketing
Social media marketing can be a great thing. It allows people the opportunity to utilize social media platforms such as YouTube, Tiktok, Instagram, Facebook, and Pinterest to grow their businesses and network with others in their niche. BUT you don’t actually need these platforms to grow your reselling businesses’. They are nice to have but not a necessity in the reselling world. If I am being honest with you, I have made more money in the amount of the time that I have been removed from social media than I ever did while I was actively involved in it.
Something that so many influencers never talk about is the dark side of social media marketing. The reality of the matter is that you and your business don’t actually own the social media platforms that you are using. They are owned by a third-party and can be taken away from you at any moment in time. As a result, it is important for you to utilize various social media channels (if you plan on utilizing social media marketing) and to not become reliant on one social media channel.
How to Properly Set-Up Your Marketing Strategy
I would like to share with you how to properly set-up your marketing strategy to ensure that everything that you are creating is yours regardless of what happens on social media.
Set-Up a Website
If you are looking to build an online presence with your business, the first thing that you are going to want to do is set-up a website. In order to do this, you will need to purchase a domain name and host. (I use iPage and WordPress for my website.) This is essential as this website is something that you own and it cannot be taken away from you unlike social media accounts.
Build an Email List
Next, it is important to build an email list. This is something that I wished that I had spent more time working on in the beginning. The people on this list are people that you can contact directly regardless of what happens on your other social media channels.
Build a Strong Brand
This, in my opinion, is the most important thing needed for a successful reselling business and this starts on your reselling platforms. Regardless of what reselling platforms you use, it is very important to build a strong brand with good customer service and good product. Social media marketing may add to your sales but building a strong brand on your reselling platforms is what is going to make you the majority of your sales.
Utilize Social Media
Of everything that I have mentioned so far, this is probably the least important to the success of your business. Social media can be great for networking and connecting with people but I would really caution you not to make it the foundation of your business. As I mentioned previously, you don’t own it and it can be taken away from you permanently.
If you don’t already, be sure to check out my Instagram for more Reselling Tips at @ RecycledRosesGuide (Click HERE) and my Facebook page HERE.
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Baci,
