Some of you may notice that I link LIKEtoKNOW.it on many of my blog and social media accounts (with the exception of Instagram, which you can read more about HERE) and you probably have no clue what it is?! LIKEtoKNOW.it is an app that allows influencers and consumers to work together to learn about and shop the latest fashion, beauty, fitness, family, and home trends. As someone who has been an influencer on the app for the past 4 months, there are a few things that I have learned about it that might be helpful to you. So for today’s post, I thought that it would be fun to share some secrets with you about the LIKEtoKNOW.it app!
Secret #1: It is Difficult to Be Accepted as an Influencer
Something that many people don’t really talk about when it comes to the LIKEtoKNOW.it app from an Influencer standpoint is that it is actually extremely difficult to be accepted as an influencer. The application process is quite simple in that all you have to do is fill out some forms, link your social media accounts/blogs, and send it in for review. Usually the review process will take a few weeks and then you will be notified of whether or not you are accepted into the program.
When I applied for the program, I did so on a complete and utter whim. I never used the app before but was constantly seeing other influencers using it so I thought, why not?! I was accepted after a week or two and was excited to start implementing it into my business model. (Something to Note: When I applied, I applied using both my Instagram following which was at 17k+ followers at the time and my blog which has been consistently active for 5 years).
However, what I didn’t realize is that many people are unfortunately, rejected after their first application. I learned more about this after my initial acceptance when I started going down a Google LTK.it rabbit hole and learned about how many people actually are rejected after their first attempt.
What I gathered from these posts is that the app wants to make sure of 2 key things: (1) You are able to consistently post quality content/images and (2) You have unique content that people on their app will enjoy.
If you are someone looking to apply for the app, keep trying! I know that they do have a maximum amount of times that you can apply but please don’t give up and keep trying! If you need any tips from me, please don’t hesitate to reach out to me!
Secret #2: Growing Your LIKEtoKNOW.it Following is MORE IMPORTANT (& Harder) Than You Might Think
If you know anything about my Instagram situation right now, then you know that I have a strong love-hate relationship with social media. (You can read more about that HERE). One of the first things that they teach you as an influencer on the app is to push the app (pretty aggressively might I add) with your social media and blog following. BUT what are you supposed to do if you don’t have a large social media following to share this content with??!! (Remember: You don’t need to have a large following to be accepted as an influencer on LIKEtoKNOW.it).
You probably remember reading earlier that I applied as an influencer on the app with 17K+ Instagram followers and 5 years of blog experience, right?! Well, what you may not know is that shortly after I was accepted into the program, my Instagram account was disabled and I lost access to my entire social media audience. SO basically, I, myself, was back at square one.
AND to make matters even more complicated, I learned after I was accepted that as a “new” influencer, LTK.it actually tracks you to make sure that they are meeting monthly “goals.” These goals include: (1) making X sale(s) per month, (2) gaining XX followers per month, and (3) posting XX number of posts per month. If you are unable to meet these goals after 9 months, then your influencer account will be “re-evaluated.”
Pre-Instagramless Me would have been totally fine with meeting all of these criteria and guidelines with not a worry in the world. However, as someone who is now without the social media following that I was accustomed to, I knew that I now had to work in overdrive to ensure that I met my goals so that I could remain on the app. In order to try to gain followers through the app, I had to get creative.
A few things that I have been trying to gain followers are: (1) running paid ads through my Facebook business page to help to gain exposure, (2) following many other influencers through the LTK.it app, and (3) starting to add my LTK.it posts on Pinterest and Facebook directly. Additionally, I have been posting like crazy on my LTK.it page in hopes that people on the app will see my content organically.
The past 4 months that I have been on this app have been a whirlwind. However, I am hopeful that myself and anyone else struggling with a low or non-existent social media following can work hard and meet these goals. It is just going to take a TON of extra work to get there.
For those of you that DO still have a social media account, it is going to be MUCH easier for you to reach your goals. The best way to increase your followers is to promote your LTK.it content on your IG stories, blog posts, and other social media sites! You should reach your milestones in no time!
Secret #3: You Receive a LOT of Free, Helpful Content
One surprise that I received from joining this app was that LIKEtoKNOW.it was a TON of freebies. LIKEtoKNOW.it really wants you to succeed (so that they can make more money) and are happy to provide you with tools to help you out. One of my favorite monthly freebies that I receive is a monthly content calendar. This calendar lays out what you should be posting on the app everyday within a given month. I love this feature because it makes my life easier knowing exactly what to post and when to post it.
Another feature that I enjoy is the weekly “Trend and Top Sales” email. This email is SO helpful to me as both an “influencer” (I’m not a big fan of that word) and as a reseller. In this email, LTK.it sends you a list of what trends and items are popular within any given week. This information is so important to me as a reseller because it tells me exactly what items I need to be sourcing for based on what items are popular among consumers.
Who knew that my LTK.it content would be helpful to my reselling business too??!!
I hope that this information was helpful to you and I hope that you would consider following my LIKEtoKNOW.it account HERE and my newly launched Facebook page HERE.
If you don’t already, be sure to check out my Instagram for more Reselling Tips at @ RecycledRosesGuide (Click HERE)
To get email notifications for my next blog post and to receive my monthly Reseller Recap (with freebies), sign up for my emails below:
Baci,
