So what does your Poshmark closet say about you? Have you really given it much thought? Maybe you have, maybe you haven’t but it’s definitely something you should be thinking about. If you want to build a successful brand and strong customer base through the app, there are some logistics involved. Today, I want to talk about how to build a Postmark closet that customers are going to want to visit again and again.
Create a Unique Vibe
Let’s say that someone stumbles upon your Poshmark closet, what would they see? What type of vibe does your closet give off? It only takes a few seconds to make a first impression so make sure that it counts. When someone first visits your closet, they should feel as though they know exactly what they are going to get. Whether your closet is full of vintage gems, chic designer finds, or one-of-a-kind pieces, people should know what to expect from their seller. Over the years, I have worked really hard to create a cohesive look for both my Poshmark closet and blog. I want people to visit my Poshmark closet and/or blog and feel as though they are interchangeable. You should strive to do the same.
Take Quality Photos
This next one goes right along with creating a unique vibe. Photos can make or break a sale in the fashion world. The more appealing the photo, the more likely that the item will sell. That is the simple truth. Same thing goes with your Poshmark closet. When someone visits your Poshmark closet, you really want your photos to stand out. I would recommend keeping your background consistent (by using a white board, rug, etc) , exposure and contrast high, and photos crystal clear. People should be able to scroll through your closet and know that they are going to get exactly what they see in the pictures. If not, be ready for a return.
Utilize Your Header and Profile Photo
Recently, Poshmark added the header feature to the app similar to the one you see on Facebook. Do yourself a favor and use it! This will instantly let your customers know what to expect when they shop your closet. Make sure that you pick a photo that accurately represents you and your closet because like previously mentioned, first impressions matter. I would suggest using a flat lay of sample items that may be sold in your closet or perhaps your closet’s name. Also, the same goes for your closet’s profile photo. I would suggest using your closet/ brand’s name or a photo of you that showcases the vibe that your closet gives off.
I hope that you found this Posh Post helpful! Please let me know if you guys have any questions or topics you want me to address on the blog!